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Amazon: the empire hidden in plain sight

faberNovel Presentation about Amazon

faberNovel Slidedeck: Amazon the Hidden Empire

Innovation agency faberNovel has published a great presentation about Amazon which is prominently featured on slideshare.

This comprehensive 72 slide long deck called “Amazon.com: the Hidden Empire” reviews Amazon’s history and analyzes what faberNovel calls Amazon’s “three digital engines”:

1. CEO Jeff Bezos’ perfect understanding of the limitless nature of the Internet.
2. Amazon’s efforts to gain customers via multiple entry points and “own” them.
3. The seamlessly integrated ecosystem built by Amazon to create customer lock-in.

Over the years Amazon has remained my eCommerce beacon, a company I’ve admired both as an observer and as a customer. Read more