Tag Archive for online content
This creates a rampant inflation of spam-like, ‘optimized’ content — content designed mostly or solely for the purpose of reaching a higher position on traffic gateways’ rankings. Ranking-driven content is pervasive. It blends into all forms of digital content, from eCommerce sites to blogs and to individual Facebook pages, making it increasingly difficult to draw the line between spam, optimization and original content.
This post expands on my Content Inflation slide deck by discussing in a bit more detail the examples that show how deep content inflation runs…
As I was researching what I call “Content Inflation” — which in a nutshell means that, forced to publish spam-like content to increase their visibility on traffic gateways, hundreds of million of publishers create a vicious spiral of meaningless content growth – I was amazed to find how pervasive it is: it impacts blogs, traditional media, eCommerce, but also individuals’ Facebook pages, Twitter, the AppStores and even the Kindle Book Store.
I was so struck that I decided to stop publishing for a while !
But now I’ve captured some of my thinking in the slide deck below and I’m ready to participate again in the online publishing madness.
See my next post “Publish or Perish” which expands on some of the examples presented in the slide deck and a few others.
When I was working at Forrester Research, each publication had a designated content editor whom we jokingly referred to as “the ultimate arbiter of good taste“: he or she had the final word on what deserved publishing and what did not.
Not so long ago, I used to be Content VP (or VP Content). I really enjoyed it.
Firstly because I believe that trying to create good online content — content that informs, entertains, moves and helps people in every aspect of their life — is a motivating purpose.
But also because I love the double meaning of the word “content”. “What does it mean VP Content?” Asked my mom. “It means that I’m content with what I do” I replied.
She was content with the answer.