Tag Archive for Indexing

Facing Content Inflation

As I was researching what I call “Content Inflation” — which in a nutshell means that, forced to publish spam-like content to increase their visibility on traffic gateways, hundreds of million of publishers create a vicious spiral of meaningless content growth — I was amazed to find how pervasive it is: it impacts blogs, traditional media, eCommerce, but also individuals’ Facebook pages, Twitter, the AppStores and even the Kindle Book Store.

I was so struck that I decided to stop publishing for a while !

But now I’ve captured some of my thinking in the slide deck below and I’m ready to participate again in the online publishing madness.

See my next post “Publish or Perish” which expands on some of the examples presented in the slide deck and a few others.