When I was working at Forrester Research, each publication had a designated content editor whom we jokingly referred to as “the ultimate arbiter of good taste“: he or she had the final word on what deserved publishing and what did not.
Tag Archive for Google
The Web’s unlimited shelf space is a myth. In reality (argh!), the Web is a battlefield and companies fiercely compete for scarce premium positions in organic search results because consumers have neither the time nor the patience to explore the millions of other choices. That’s why Search Engine Optimization (SEO) is still obsessed with the first page (i.e. top 10 search results) among Search Engine Results Pages (SERPs). Research shows that this won’t change better soon.
Research from Optify, cited by Le Journal du Net shows that the top 3 results on Google’s first page still concentrate nearly 60% of average Click-Through-Rates (CTRs), with 37,2% on the first position alone. The average CTR on the first page is more than six times higher than the average CTR on the second page. The data is US-only and pre-Panda.
To answer the question Do Google And Bing Actually Return Billions Of Search Results?, he searched for “New York Times” and counted the number of search results and result pages. Here is what he found:
– Google: 126,000,000 results announced, only 468 available on 47 pages