Tag Archive for Fast Company

The fallacy of unlimited shelf space

Fast Company‘s Austin Carr found a huge discrepancy between the number of search results announced by Google and Bing and the number of results that can actually be found through these search engines.
Fast Company Bing Google Pissing Contest

Fast Company Presents Bing and Google as in a Pissing Contest

To answer the question Do Google And Bing Actually Return Billions Of Search Results?, he searched for “New York Times” and counted the number of search results and result pages. Here is what he found:

– Bing: 491,000,000 results announced, only 223 available on 23 pages
– Google: 126,000,000 results announced, only 468 available on 47 pages
Harsh reality. No matter how many trillion pages a search engine can index, nobody is going to click on a page further than page 10. In fact, the majority of users will click on the first results of the first page. Why bother displaying more?
The myth of the Web’s unlimited shelf space is busted. The Web was hoped to offer equal opportunities and unlimited exposure to every product and every company, from the Bavarian Dirndl tailor to America’s largest corporation. Instead, it’s a cut-throat global competition for limited premium placement. Not much different from the fight for aisle-end display in physical stores.