“What happens on the Internet stays on the Internet” is generally interpreted as a warning about the dangers of social media. Social media can spread information like wildfire, irrespective of whether it’s beneficial or harmful. Social media can keep passing on information forever, irrespective of whether it’s become obsolete or not. You better be careful about what you share after a few too many drinks at the company party.
So much for the dark side. But the persistence of content on the Internet and its ability to continue to propagate through social media also have a positive flipside.
Persistent social content can be the gift that keeps on giving – a positive content evergreen.
Brands are now successfully emulating the famous examples of content evergreen… Read more