“Publish or perish”, once the exclusive curse of academics, has become an imperative for all online publishers. Retailers, brand owners, bloggers, marketers and even simple Facebook users have to publish more and more content to remain visible online.
This creates a rampant inflation of spam-like, ‘optimized’ content — content designed mostly or solely for the purpose of reaching a higher position on traffic gateways’ rankings. Ranking-driven content is pervasive. It blends into all forms of digital content, from eCommerce sites to blogs and to individual Facebook pages, making it increasingly difficult to draw the line between spam, optimization and original content.
This post expands on my Content Inflation slide deck by discussing in a bit more detail the examples that show how deep content inflation runs…
