Archive for Content Marketing

Content curation on Scoop.it and Twitter

Content curation takes a lot of time, which is why I’m not maintaining this blog. I curate content on a series of topics using Scoop.it, Pinterest and tumblr.

My Scoop.it topics are closest to the themes of this blog. In case anybody is interested, here they are :

    Scoop.it is a great tool. It’s very easy to use and truly multichannel, mobile and desktop. I love Pinterest. I struggle a bit with tumblr.

    However, my all time favorite tool for content curation is not a content curation platform. It’s Twitter. I find Twitter most efficient at the three stages of content curation : Pulling relevant content, re-Purposing it and re-Publishing it.

    Talking about content

    Debates about content, content marketing and the heralded merging of content and commerce are giving rise to new, quite ominous expressions such as “newsification“, “commerce journalism” and last but not least “native advertising

    I guess these will be among the topics addressed in the many conferences on content and content marketing that are about to take place, particularly in April in NYC.

    Here they are :

    Social Content Summit

    NYC, April 4 2013, $190

    This conference is hosted by content marketplace Contently and aims at bringing together 200 marketers, publishers and agencies to explore and understand the future of content marketing and social sharing.

    paidContent Live

    NYC, April 17 2013 $1,295

    This would be my favorite if I could be there.
    paidContent Live hosted by paidContent/GigaOm will look at digital content innovation that works across book and magazine publishing, news media, entertainment and more.
    Senior executives from across the media, entertainment and information sectors will gather for a timely discussion on the business of content.

    NYC, April 22-23 2013 $495

    The 2013 B2B Content2Conversion Conference will present key insights into managing the content life cycle, including topical takeaways such as business executives’ content preferences, SEO, Social media, and content for lead management and strategic selling.

    Content Marketing Now

    Berkeley, CA, May 8-10 2013 early bird fee $695, discount code “awesome” (from post on LinkedIn)

    Marketing and PR professionals will gather at the 3rd annual Content Marketing Strategies Conference, hosted by dlvr.it and Business Wire, to gain practical ‘how to’ advice on content marketing SEO, content distribution optimization, content ROI, and learn from case studies by brands including Red Hat, New Belgium Brewing, FOX’s hit show Glee and much more.