About

Return-on-clicks is not a scheme to make fast money online (as my friend Martin thought when he heard the name). It’s a blog about eCommerce and online content.

My name is Therese Torris. I’ve been an active user (ever), analyst (Forrester, Gartner) and business exec (Twenga, Afferto) of the Web for quite some time.

Among other things, I’m trying to share my “big ideas“, i.e. analyses that vividly capture eCommerce and online content trends in order to help guide actionable strategies.

This blog is in beta. See how it goes.

One comment

  1. Looks very interesting…

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