Archive for March 28, 2013

Talking about content

Debates about content, content marketing and the heralded merging of content and commerce are giving rise to new, quite ominous expressions such as “newsification“, “commerce journalism” and last but not least “native advertising

I guess these will be among the topics addressed in the many conferences on content and content marketing that are about to take place, particularly in April in NYC.

Here they are :

Social Content Summit

NYC, April 4 2013, $190

This conference is hosted by content marketplace Contently and aims at bringing together 200 marketers, publishers and agencies to explore and understand the future of content marketing and social sharing.

paidContent Live

NYC, April 17 2013 $1,295

This would be my favorite if I could be there.
paidContent Live hosted by paidContent/GigaOm will look at digital content innovation that works across book and magazine publishing, news media, entertainment and more.
Senior executives from across the media, entertainment and information sectors will gather for a timely discussion on the business of content.

NYC, April 22-23 2013 $495

The 2013 B2B Content2Conversion Conference will present key insights into managing the content life cycle, including topical takeaways such as business executives’ content preferences, SEO, Social media, and content for lead management and strategic selling.

Content Marketing Now

Berkeley, CA, May 8-10 2013 early bird fee $695, discount code “awesome” (from post on LinkedIn)

Marketing and PR professionals will gather at the 3rd annual Content Marketing Strategies Conference, hosted by and Business Wire, to gain practical ‘how to’ advice on content marketing SEO, content distribution optimization, content ROI, and learn from case studies by brands including Red Hat, New Belgium Brewing, FOX’s hit show Glee and much more.


Groupon’s Fired Chief Takes Full Responsibility

Groupon Stock from Yahoo Finance
Groupon’s Stock has fallen by over 80% since IPO Source: Yahoo! Finance

Business Insider published yesterday the goodbye letter written by Andrew Mason, Groupon ex-CEO’s, to Groupon’s employees.

In this letter Andrew Mason admits being fired and takes full responsability for Groupon’s failure : “From controversial metrics in our S1 to our material weakness to two quarters of missing our own expectations and a  stock price that’s hovering around one quarter of our listing price”.

This admittance is probably one of the best things Andrew Mason has done for the company he founded.

He was not alone to be misguided. Most importantly, he was not alone in misguiding others by overstating Groupon’s market value when raising $1.3 B dollars from investors and later issuing Groupon’s stock at $20 in its Nov. 2011 IPO. After a very short rally, Groupon’s stock price fell to below $5, where it’s staying now.

Hopefully, Groupon’s board will be wiser in the guidance they give to the next Groupon CEO.