In the current uncertain online indexing climate where sites can be Pandalized from one day to the next, it is comforting to see that at least top SEO gurus, SEO software publishers and inbound marketers achieve great visibility.
Top notch US SEO/inbound marketing sites rank in the global top 1,000 on Alexa, they enjoy great visibility, high traffic and a strong social following. The leaders:
Less popular, maybe because more narrowly specialized on SEO (and for that reason a must-read):
These sites achieve great visibility because they follow their own advice and in particular : 1) they offer free high-quality content, 2) they manage an active community, 3) they enjoy large numbers of quality backlinks.
Firstly, following the freemium model, they offer an amazing amount of quality content for free: blog articles, white papers, free tutorials, infographics, videos… you name it. Hubspot is particularly active with daily emails linking to crisp and easy-to-read how-to’s such as, for example, the above pictured Inbound Marketing Glossary. Rand Fishkin of SEOmoz and Barry Schwartz, also known as RustyBrick, Editor of both Search Engine Land and the Search Engine RoundTable both offer excellent weekly video reviews.
Great content helps SEO agency’s and software publishers convert their partners and users into a vibrant community which in turn contributes quality articles and comments, which in turn drives high visibility and recurring traffic. SEOmoz on Twitter for example has more than 100,000 followers and Danny Sullivan the editor of SearchEngineLand more than 200,000.
Last but not least -according to Alexa which gives a rough order of magnitude rather than an exact count- SEOmoz, Search Engine Land and Search Engine Watch each benefit more than 20,000 sites linking in.
It would be good to know if these guru’s clients are doing as well as they do for themselves. But given how hard it is to practice what one preaches, I thought it was worth pointing out that these gurus do follow their own advice and that it works well for them.