Archive for December 14, 2011

SEO & Inbound Marketer’s Success

HubSpot's FREE Inbound Marketing Glossary

HubSpot's FREE Inbound Marketing Glossary

In the current uncertain online indexing climate where sites can be Pandalized from one day to the next, it is comforting to see that at least top SEO gurus, SEO software publishers and inbound marketers achieve great visibility.

Top notch US SEO/inbound marketing sites rank in the global top 1,000 on Alexa, they enjoy great visibility, high traffic and a strong social following. The leaders:

Less popular, maybe because more narrowly specialized on SEO (and for that reason a must-read):

These sites achieve great visibility because they follow their own advice and in particular : 1) they offer free high-quality content, 2) they manage an active community, 3) they enjoy large numbers of quality backlinks.

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Groupon’s Stock Price Yo-yo

Groupon's Stock Price As of Dec 9 2001
Groupon’s Stock Price As of Dec 9 2001 – Source Bloomberg

One -hopefully last- post about Groupon‘s stock price (GRPN), for the sake of completion. Groupon’s stock price has been going up and down (max $31, min $15) like a yo-yo since the stock’s November 2011 IPO. It is now back up to above its $20 issuing price.

Most analysts are skeptical or downright negative about Groupon’s financial fundamentals. I am. GRPN has assets such as its popular brand name and its significant lead over LivingSocial, its Nr 2. But Groupon hasn’t yet built the sustainable money-making machine that would justify its current price/sales ratio — more details in previous posts below.

But who cares about fundamentals? GRPN’s stock price is not determined by the company’s financial fundamentals but rather by investors’ anticipation of their fellow investors’ behaviour and by issuing conditions — such as a very low float of less than 5% of the stock which also largely explains the large current variations.

In some sense, GRPN is not much different from Western governments: raising and spending money like there is no tomorrow.  Let’s hope that at some point they can turn (around) into some serious, financially sound business!