True innovation is like true love: it is unconditional.
I’m coining the phrase “unconditional innovation” for lack of better words to translate the unconditional commitment to innovation that sets companies like Amazon and Google apart. I’m talking about companies which repeatedly push innovation to the point of disruption and reinvent themselves.
Most companies, in fact most of us as individuals, too, “fall in love” with innovation. We’re in it for the fun and the glamour, not the hard work and the pain. It’s more like a flirt, a short-lived affair that we end as soon as reality hits. Yes, we love our customers; but why give them what they really need if none of our competitors does? Why rock the boat? Why not wait until somebody else tries it out for us? Read more
faberNovel Slidedeck: Amazon the Hidden Empire
Innovation agency faberNovel has published a great presentation about Amazon which is prominently featured on slideshare.
This comprehensive 72 slide long deck called “Amazon.com: the Hidden Empire
” reviews Amazon’s history and analyzes what faberNovel calls Amazon’s “three digital engines”:
1. CEO Jeff Bezos’ perfect understanding of the limitless nature of the Internet.
2. Amazon’s efforts to gain customers via multiple entry points and “own” them.
3. The seamlessly integrated ecosystem built by Amazon to create customer lock-in.
Over the years Amazon has remained my eCommerce beacon, a company I’ve admired both as an observer and as a customer. Read more
When I was working at Forrester Research, each publication had a designated content editor whom we jokingly referred to as “the ultimate arbiter of good taste“: he or she had the final word on what deserved publishing and what did not.
I was reminded of this by Google’s “More guidance on building high-quality sites” published on 6 May 2011 by Amit Singhal, head of search quality, on Google Webmaster Central Blog. Read more
The Web’s unlimited shelf space is a myth. In reality (argh!), the Web is a battlefield and companies fiercely compete for scarce premium positions in organic search results because consumers have neither the time nor the patience to explore the millions of other choices. That’s why Search Engine Optimization (SEO) is still obsessed with the first page (i.e. top 10 search results) among Search Engine Results Pages (SERPs). Research shows that this won’t change better soon.
Optify Average Click-Through-Rate (CTR) by Search Results Position Curve
Research from Optify, cited by Le Journal du Net shows that the top 3 results on Google’s first page still concentrate nearly 60% of average Click-Through-Rates (CTRs), with 37,2% on the first position alone. The average CTR on the first page is more than six times higher than the average CTR on the second page. The data is US-only and pre-Panda.
Are we experiencing a second Internet bubble?
The answer is clearly: yes.
When group buying, flash sales and straightforward B2C sites like Groupon, Ideeli and Lot18 raise money by the 100’s or 10’s of million dollars in ultra competitive markets, it means that too much money is chasing too few investment opportunities. Many start-ups are caught in a race to grow by acquisition (of traffic, of competitors…), to sell out before even attempting to break even, to IPO before everyone else does… Read more